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Agenda

Packed with insights, trends, and tactics to keep you leading from the front, this agenda is sure to leave you energized and refreshed as you head back to your business.

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Tuesday, May 14th

1:00 PM - 5:30 PM | Early Registration Open
5:30 PM - 8:30 PM | Welcome Reception at Baltimore Live! Hotel Casino

Wednesday, May 15th

7:00 AM - 8:00 AM | WOCAN Breakfast Meetup
7:30 AM - 9:00 AM | Registration, Hot Breakfast & The Automotive Troublemaker LIVE
9:00 AM - 11:00 AM | Main Conference Begins & Main Stage Sessions
11:00 AM - 11:15 AM | Snack Break
11:15 AM - 12:00 PM | Pitch Tank, Breakouts, and Collab Meetings
12:00 PM - 1:00 PM | Lunch
1:00 PM - 4:00 PM | Side Stage Sessions
4:00 PM - 5:30 PM | Main Stage Panel & Brian Benstock Premier Keynote
5:30 PM - 6:30 PM | Happy Hour in the Conversation Hall

Thursday, May 16th

7:00 AM - 8:00 AM | Parenting Workshop Breakfast
8:00 AM - 10:00 AM | MADA Annual Meeting
7:30 AM - 9:00 AM | Registration, Hot Breakfast & The Automotive Troublemaker LIVE
9:00 AM - 11:30 AM | Main Stage Sessions & Pitch Tank Final
11:30 AM - 1:00 PM | Lunch
1:00 PM - 4:00 PM | Side Stage Sessions
4:00 PM - 4:15 PM | Vehicles For Change Car Giveaway
4:15 PM - 5:15 PM | Will Guidara Premier Keynote
5:30 PM - 7:00 PM | Happy Hour, Dinner, & Party

Friday, May 17th

7:30 AM - 9:00 AM | Farewell Networking Coffee
9:00 AM - 11:00 AM | Fly Out and Go Win with Your Team!

Detailed Agenda

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Wednesday
Thursday

May 15

Come ready to learn, connect, participate, and make in impact on the retail automotive industry!

(Breakfast Session) WOCAN Meetup
Day 1
Studio Three
7:00 am
-
8:30 am

(Breakfast Session) WOCAN Meetup

Connect with remarkable women, be inspired by leaders in the field, and make a lasting impact.

Ashley Cavazos ASOTU CON Speaker
Ashley Cavazos
Patrice Banks Headshot ASOTU CON Speaker
Patrice Banks
Erikka Tiffani Wells Headshot
Erikka Tiffani Wells
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Welcome To ASOTU CON
Day 1
Main Stage
9:00 am
-
9:15 am

Welcome To ASOTU CON

ASOTU CON 2024 gets underway!

Paul J Daly Headshot ASOTU CON Founder
Paul J Daly
Kyle Mountsier Headshot ASOTU CON Speaker
Kyle Mountsier
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No Zero Days - How To Never Be In The Same Pain Twice!
Danelle Delgado
Day 1
Main Stage
9:15 am
-
10:00 am

No Zero Days - How To Never Be In The Same Pain Twice!

Danelle Delgado kicks off ASOTU CON

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How Next Generation Dealers Are Thriving By Putting People First
Paul J Daly
Day 1
Main Stage
10:00 am
-
10:30 am

How Next Generation Dealers Are Thriving By Putting People First

Foster environments where employees feel valued, customers feel understood, and communities feel supported.

Andrew Guelcher ASOTUCON Speaker
Andy Guelcher
Kayla Kody Headshot
Kayla Kody
Matthew Haiken Headshot
Matthew Haiken
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The Confused Data Predicament of CDP Jargon
Kyle Mountsier
Day 1
Main Stage
10:30 am
-
11:00 am

The Confused Data Predicament of CDP Jargon

Transform data overload into a strategic advantage

Amol Waishampayan ASOTU CON Headshot
Amol Waishampayan
Christine Cuatto ASOTU CON Headshot
Christina Cuatto
Melissa Cartagena Headshot
Melissa Cartagena
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Pitch Tank - Hosted by Kyle Mountsier
Kyle Mountsier
Day 1
Studio One
11:15 am
-
12:00 am

Pitch Tank - Hosted by Kyle Mountsier

Preliminary Pitch Tank Action with Auto Tag Connect, Constellation, Numa, and OneVision

Chase Fraser Headshot
Chase Fraser
Bill Cariss Headshot
Bill Cariss
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Pitch Tank - Hosted by Steve Greenfield
Steve Greenfield
Day 1
Studio Two
11:15 am
-
12:00 am

Pitch Tank - Hosted by Steve Greenfield

Preliminary Pitch Tank Action with automotiveMastermind, CarCutter, SpaceAuto and Upstart

Greg Uland ASOTU CON Headshot
Greg Uland
Amit Chandarana
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ROI Amplified: The Value of Current Customers with Outsell
Andy Jacobson
Day 1
Studio Three
11:15 am
-
11:45 am

ROI Amplified: The Value of Current Customers with Outsell

Unlocking the secret to making your business 5 to 25 times more cost-effective by fostering relationships with your customers.

John Osborne Headshot
John Osborne
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People Over Everything
Paul J Daly
Day 1
Podcast
11:15 am
-
12:00 pm

People Over Everything

Danelle Delgado, Jim Colon, Katie Mares

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Sales Models on Trial: SPOC vs Traditional
Glenn Pasch
Day 1
Studio Two
1:00 pm
-
1:30 pm

Sales Models on Trial: SPOC vs Traditional

Single-point-of-contact? Traditional? Both will be put to the test

Michael Wood ASOTU CON Headshot
Michael Wood
Erikka Tiffani Wells Headshot
Erikka Tiffani Wells
Glenn Lundy Headshot
Glenn Lundy
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How To Deploy Brand Strategy From Marketing To The Front Lines
Subi Ghosh
Day 1
Studio One
1:00 pm
-
1:30 pm

How To Deploy Brand Strategy From Marketing To The Front Lines

Engage customers from their first online engagement to their in-store experience and beyond.

Kimberly Barta ASOTU CON Speaker
Kimberly Barta
Paul J Daly Headshot ASOTU CON Founder
Paul J Daly
Durran Cage Headshot
Durran Cage
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The EV Inventory Conundrum with Lotlinx
Kelly Stoop
Day 1
Studio Three
1:00 pm
-
1:30 pm

The EV Inventory Conundrum with Lotlinx

Strategies to Move EV Inventory Faster.

John Foley Headshot
John Foley
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Retail Auto From The Consumer’s POV
Michael Cirillo
Day 1
Podcast
1:00 pm
-
1:45 pm

Retail Auto From The Consumer’s POV

Don Hall, Erin Fallon and Jeremy Nowling, Brian Benstock

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Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern
Kyle Mountsier
Day 1
Studio One
1:45 pm
-
2:15 pm

Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

Stay ahead in a world where privacy concerns are reshaping the tools and tactics available for audience engagement

Nathan Hollenbeck Headshot
Nathan Hollenbeck
Steve White Headshot
Steve White
Christopher Benvie Headshot
Christopher Benvie
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Driving the Connected Retail Evolution from Clicks to Bricks with Upstart
Erin Fallon
Day 1
Studio Three
1:45 pm
-
2:15 pm

Driving the Connected Retail Evolution from Clicks to Bricks with Upstart

Delve into why the Rohrman Auto Group chose Upstart as their trusted partner for online, in-store and AI-powered financing solutions.

Jeremy Nowling Headshot
Jeremy Nowling
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Community Involvement Strategies That Increase Employee Retention and Engagement
Paul J Daly
Day 1
Studio Two
1:45 pm
-
2:15 pm

Community Involvement Strategies That Increase Employee Retention and Engagement

The transformative power of community engagement can invigorate your workforce, deepen employee relationships, and drive retention.

Michael Lee ASOTU CON Headshot
Mike Lee
Mike Lucki Headshot
Michael Lucki
Daniel Govaer Headshot
Daniel Govaer
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Fixed Ops - The Customer Way
Dan Shine
Day 1
Podcast
1:45 pm
-
2:15 pm

Fixed Ops - The Customer Way

Jaime Macias, Jeremy Stephens, Patrice Banks

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How To Maximize Profits by Providing An Amazing Employee and Customer Experience
Danny Zaslavsky
Day 1
Studio One
2:30 pm
-
3:00 pm

How To Maximize Profits by Providing An Amazing Employee and Customer Experience

Focus on what truly matters: people.

Katie Mares ASOTU CON Headshot
Katie Mares
Phil Gill Headshot ASOTU CON Speaker
Phil Gill
Jonathan Dawson ASOTU CON Headshot
Jonathan Dawson
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Proven Strategies To Deliver Relevant Content to the Right Audience
Kyle Mountsier
Day 1
Studio Two
2:30 pm
-
3:00 pm

Proven Strategies To Deliver Relevant Content to the Right Audience

Fine-tune your content strategy to meet and exceed audience expectations

Melissa Cartagena Headshot
Melissa Cartagena
diana-lee
Diana Lee
Anthony Barone ASOTU CON Headshot
Anthony Barone
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On-Demand and In-Market: Refining Ad Strategies for Streaming Media
Jeff Brown
Day 1
Studio Three
2:30 pm
-
3:00 pm

On-Demand and In-Market: Refining Ad Strategies for Streaming Media

Update your advertising toolkit for the streaming age, enhancing your brand’s visibility and engagement where it matters most.

Dane Tocco ASOTU CON Headshot
Dane Tocco
Cody Tomczyk ASOTU CON Headshot
Cody Tomczyk
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Successfully Sell EVs Right Now
Elena Ciccotelli
Day 1
Podcast
2:30 pm
-
3:15 pm

Successfully Sell EVs Right Now

Alex Lawrence, Jimmy Douglas, Matthew Haiken

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Driving the Market: The Unstoppable Rise of Hispanic Influence in Automotive with Altura Social
Luis Delgado
Day 1
Studio Three
3:15 pm
-
3:45 pm

Driving the Market: The Unstoppable Rise of Hispanic Influence in Automotive with Altura Social

Exploring the Power of Diversity: How Hispanic Consumers Are Accelerating Industry Innovation and Shaping Future Trends

Director of Bilingual Relationships at Beaver Toyota
John Duran
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Real Time Strategies for Fixed Ops Hiring and Training
Dan Shine
Day 1
Studio One
3:15 pm
-
3:45 pm

Real Time Strategies for Fixed Ops Hiring and Training

Revolutionize your approach to building and nurturing a high-performing team

Patrice Banks Headshot ASOTU CON Speaker
Patrice Banks
Liza Borches Headshot ASOTUO CON Speaker
Liza Borches
Adam Robinson ASOTU CON Headshot
Adam Robinson
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Fireside Chat - How High Level Leaders Develop Better Leaders
David Spisak
Day 1
Studio Two
3:15 pm
-
3:45 pm

Fireside Chat - How High Level Leaders Develop Better Leaders

Experience firsthand how seasoned leaders pave the way for future success through thoughtful leadership training and mentorship

Mike Cavanaugh Headshot ASOTU CON Speaker
Mike Cavanaugh
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Perfecting The Last Mile of the Purchase
Kyle Mountsier
Day 1
Podcast
3:15 pm
-
3:45 pm

Perfecting The Last Mile of the Purchase

Paul McCarthy, Mike Stanton

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Your Voice, Our Fight: How Dealer Associations Are Elevating The Voice of the Consumer
Paul J Daly
Day 1
Main Stage
4:00 pm
-
4:45 pm

Your Voice, Our Fight: How Dealer Associations Are Elevating The Voice of the Consumer

Dealer associations share about their efforts to ensure the consumer voice is heard loud and clear

Mike Stanton
Mike Stanton
Don Hall ASOTU CON Headshot
Don Hall
John Devlin ASOTU CON Headshot
John Devlin
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Early To Bed, Early To Rise, Work Your Ass Off & Advertise
Brian Benstock
Day 1
Main Stage
4:45 pm
-
5:30 pm

Early To Bed, Early To Rise, Work Your Ass Off & Advertise

Ready or not, you’re going to hear Benstock unfiltered (mostly).

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May 16

Inspired and energized. That is the way you will leave feeling at the end of this action packed day...make sure you stay for the party and concert!

(Breakfast Session) How Busy Auto Industry Professionals Can Be Better Parents
Mike Lynch
Day 2
Studio One
7:00 am
-
8:00 am

(Breakfast Session) How Busy Auto Industry Professionals Can Be Better Parents

Learn how to be a better parent without sacrificing your career

Paul J Daly Headshot ASOTU CON Founder
Paul J Daly
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(Breakfast Session) Maryland Automobile Dealer's Association Annual Meeting
Day 2
Studio Three
8:00 am
-
10:00 am

(Breakfast Session) Maryland Automobile Dealer's Association Annual Meeting

The meeting will cover the 2024 legislative session, the state of the Association, and the future challenges for the automotive

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Three Fixed Ops Strategies to Generate Industry Leading Retention
Paul J Daly
Day 2
Main Stage
9:00 am
-
9:45 am

Three Fixed Ops Strategies to Generate Industry Leading Retention

Elevate your dealership's fixed ops to become a beacon of customer retention

Dan Banister
Dan Banister
Ed Roberts ASOTU CON Speaker
Ed Roberts
Patrick Abad Headshot ASOTU CON Speaker
Patrick Abad
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How to Think Outside the Box of Used Car Market Based Pricing Strategies
Kyle Mountsier
Day 2
Main Stage
9:45 am
-
10:30 am

How to Think Outside the Box of Used Car Market Based Pricing Strategies

Leverage your data and AI to make your own market when pricing and acquiring used cars.

AJ McGowan ASOTU CON Headshot
AJ McGowan
Joel Bassam ASOTU CON Headshot
Joel Bassam
Craig Gaddis Headshot
Craig Gaddis
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Should I Stay Or Should I Go? How To Balance Valuation, Profitibility, and Legacy
Paul J Daly
Day 2
Main Stage
10:30 am
-
11:00 am

Should I Stay Or Should I Go? How To Balance Valuation, Profitibility, and Legacy

Insights from 3 of automotive's most influential M&A companies

Brian Sorrell Headshot
Brian Sorrell
Gabe Robleto ASOTU CON Headshot
Gabe Robleto
Derek Garber ASOTU CON Headshot
Derek Garber
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Pitch Tank Final
Kyle Mountsier
Day 2
Main Stage
11:00 am
-
11:30 am

Pitch Tank Final

A winner will be crowned...

Steve Greenfield Headshot ASOTU CON Speaker
Steve Greenfield
Chase Fraser Headshot
Chase Fraser
Greg Uland ASOTU CON Headshot
Greg Uland
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How to Build a Profitable Mobile Service Division
Paul J Daly
Day 2
Studio One
1:00 pm
-
1:30 pm

How to Build a Profitable Mobile Service Division

Hear from trailblazers on how to make mobile service from idea to reality

Jeremy Stephens ASOTU CON Headshot
Jeremy Stephens
Rick Ricart Headshot
Rick Ricart
Matthew Haiken Headshot
Matthew Haiken
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Intersection: EVs and Virality
Jimmy Douglas
Day 2
Studio Three
1:00 pm
-
1:30 pm

Intersection: EVs and Virality

How Dealers Use TikTok and LinkedIn to Dominate Their Markets

Alex Lawrence Headshot
Alex Lawrence
George Saliba Headshot
George Saliba
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The Future of Addressable Advertising: Precision Targeting in Automotive Marketing
Kyle Mountsier
Day 2
Studio Two
1:00 pm
-
1:30 pm

The Future of Addressable Advertising: Precision Targeting in Automotive Marketing

Transform your advertising strategy with the tools and insights needed to win in a competitive market

Anthony Jingolin Headshot
Anthony Jingoli
Steve White Headshot
Steve White
Joel Bassam ASOTU CON Headshot
Joel Bassam
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Used Car Masterclass
Joe Overby
Day 2
Podcast
1:00 pm
-
1:45 pm

Used Car Masterclass

Tony Lucas, Darrell Steed

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How to Time the EV Pivot for Your Specific Market
Elena Ciccotelli
Day 2
Studio One
1:45 pm
-
2:15 pm

How to Time the EV Pivot for Your Specific Market

Make the right moves at the right time

John Foley Headshot
John Foley
Jimmy Douglas Headshot
Jimmy Douglas
Jim Colon ASOTU CON Headshot
Jim Colon
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Move, Tech, Get Out The Way!
Steve Greenfield
Day 2
Studio Two
1:45 pm
-
2:15 pm

Move, Tech, Get Out The Way!

Make sure your tech stack doesn't get in its own way

Nick Askew Headshot
Nick Askew
Kevin Gervais Headshot
Kevin Gervais
Jeff Ramsey ASOTU CON Headshot
Jeff Ramsey
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FTC CARS Rule: Navigating the Future with ComplyAuto
Sherryl Nens
Day 2
Studio Three
1:45 pm
-
2:15 pm

FTC CARS Rule: Navigating the Future with ComplyAuto

Proactivity in Compliance: Why Waiting Isn't an Option for Dealers

Mark Sanborn ASOTU CON Headshot
Mark Sanborn
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Marketing through Connection, Content, and Conversion
Glenn Pasch
Day 2
Podcast
1:45 pm
-
2:30 pm

Marketing through Connection, Content, and Conversion

Brad Gelber, Anthony Jingoli, AJ McGowan

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How To Address Today’s Most Pressing Affordability Issues
Paul J Daly
Day 2
Studio One
2:30 pm
-
3:00 pm

How To Address Today’s Most Pressing Affordability Issues

Enhance customer satisfaction, loyalty, and ultimately, your dealership’s success in the current economic landscape.

Matt Lasher Headshot ASOTU CON Speaker
Matt Lasher
Damon Lester Headshot
Damon Lester
Andrew DiFeo ASOTU CON Headshot
Andrew DiFeo
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How To Build Smoother Communication Flows From Online To The Sales Floor
Michael Cirillo
Day 2
Studio Two
2:30 pm
-
3:00 pm

How To Build Smoother Communication Flows From Online To The Sales Floor

Optimize the customer journey from initial contact to sale completion

Ashley Cavazos ASOTU CON Speaker
Ashley Cavazos
Andrew Breedlove Headshot
Andrew Breedlove
Caleb Torello ASOTU CON Headshot
Caleb Torello
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Fireside Chat: Control Your Appraisal Process By Giving Up Control with Cars Commerce
Kyle Mountsier
Day 2
Studio Three
2:30 pm
-
3:00 pm

Fireside Chat: Control Your Appraisal Process By Giving Up Control with Cars Commerce

Increase your dealership's efficiency and market share by revolutionizing your approach to appraisals.

Brian Kramer Headshot
Brian Kramer
Joel Bassam ASOTU CON Headshot
Joel Bassam
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Building The Next Generation of Automotive
Glenn Lundy
Day 2
Podcast
2:30 pm
-
3:15 pm

Building The Next Generation of Automotive

Todd Caputo & Northwood University Young Leaders, Kayla Kody, Jonathan Dawson

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How To Stop Losing Trades You Should Be Winning
Joe Overby
Day 2
Studio Two
3:15 pm
-
3:45 pm

How To Stop Losing Trades You Should Be Winning

Learn how to turn potential losses into profitable wins

Todd Caputo Headshot ASOTU CON Speaker
Todd Caputo
Tony Lucas ASOTU CON Headshot
Tony Lucas
Darrell Steed Headshot
Darrell Steed
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Proven Strategies for Growing Your Dealership's Fixed Operations with TVI MarketPro3
David Willard
Day 2
Studio Three
3:15 pm
-
3:45 pm

Proven Strategies for Growing Your Dealership's Fixed Operations with TVI MarketPro3

Acquire New Customers, Grow Retention and Digital Presence

Steve Sarecky ASOTU CON Headshot
Steve Sarecky
Matt Stradone ASOTU CON Headshot
Matt Stradone
Eric Hawkes ASOTU CON Headshot
Eric Hawkes
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Protecting Your Business and Your Shoppers in a Privacy Centric Culture
Michael Cirillo
Day 2
Studio One
3:15 pm
-
3:45 pm

Protecting Your Business and Your Shoppers in a Privacy Centric Culture

Uphold customer trust and legal standards to ensure your dealership thrives in the landscape of modern consumer privacy

Raffaele Riconosciuto Headshot
Raffaele Riconosciuto
Christine Cuatto ASOTU CON Headshot
Christina Cuatto
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The Way People Really Want To Buy Cars
Danny Zaslavsky
Day 2
Podcast
3:15 pm
-
3:45 pm

The Way People Really Want To Buy Cars

Austin Beaver, Erikka Tiffani

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Vehicles for Change Car Giveaway
Day 2
Main Stage
4:00 pm
-
4:15 pm

Vehicles for Change Car Giveaway

Supporting the community, one vehicle at a time

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Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1
Will Guidara
Day 2
Main Stage
4:15 pm
-
5:15 pm

Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1

Unreasonable Hospitality is the theme of the final session

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