Past Performance Predicts Future Behaviors

What if your best personalization engine wasn’t AI—it was historical behavior? Before you spend big on new platforms, take a fresh look at the goldmine of behavioral data already in your system.

This session will challenge you to rethink the value of past purchases, service patterns, communication preferences, and how they can inform next-best actions.

You’ll walk away with:

• A framework for behavioral segmentation
• Ideas to activate historical data in marketing and service
• Examples of how past behavior is predicting present success

The future is in the past—if you know where to look.