About ASOTU
Our vision is a future where the automotive industry thrives by embracing connection, creativity, and community.
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We Believe
The heart of ASOTU | More Than Cars is this: People come first. Whether it's customers, team members, or communities, we prioritize human connection. Cars are the business, but people are the mission.
Community is Everything:
Alone, we can only go so far. Together, we can change the game. That’s why More Than Cars is built on community—dealers, employees, customers, all working towards a common vision.
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Our Vision
We believe dealerships are hubs of cultural change, and the people behind the wheel will matter just as much as the vehicles they drive.
We host events like ASOTU CON and produce content like More Than Cars with the desire to see this as a reality in every city that had a dealership.
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