ASOTU CON Kickoff - "We Start With Why"

We don’t do things “just because” around here. The ASOTU CON Kickoff goes straight to the core—why we’re all gathered in this moment. Expect to feel the heartbeat of the industry, the pulse of change, and the spark that ignites a bold vision for the future.

You’ll hear from voices that challenge assumptions, reframe your perspective, and push you to think bigger—not just about what you do, but why you do it.

What to expect:

• Fresh framing on the state of the industry
• Thought-provoking questions to fuel your entire experience
• Unapologetic clarity on the mission of ASOTU and the people behind it

There’s no better way to begin than with a powerful reminder: We start with why.