SEO To GEO

The next evolution of search is here—and it’s not just about keywords anymore. Generative Engine Optimization (GEO) is redefining how customers find and trust your brand.

As AI-powered platforms like ChatGPT and Google’s SGE reshape consumer behavior, forward-thinking dealers are already adapting their content strategies to be discoverable and credible in a generative-first world.

In this session, you’ll learn:

• What GEO is—and why it matters more than traditional SEO
• How to build content that gets surfaced by AI, not just search engines
• Ways to future-proof your marketing strategy for a recommendation-driven future

GEO is the new frontier. Are you ready to be recommended?