Michael Cirillo

Michael Cirillo started The Dealer Playbook podcast in 2014 after observing that many dealers were feeling stuck in the old way of doing things amidst rapid change and evolving consumer demands. As a response (and a creative outlet), Michael began to explore what it means to create a thriving career and life within the retail auto industry.

Whether he’s live on stage at international events or behind the microphone on the top-rated podcast The Dealer Playbook, Michael is at his best when he’s inspiring others. With a passion for creative thinking and a growth mindset, Michael draws from his experience as the CEO of FlexDealer, author, and acclaimed speaker to help businesses develop goal-oriented marketing strategies - and then sail right past them.