Built Different

Retail automotive isn’t just adapting—it’s reshaping culture. In this bold and energizing keynote, Paul, Kyle, and Michael take the stage to unpack why the industry once viewed as old-school is now influencing everything from technology and media to consumer behavior and community.

This isn’t about selling cars—it’s about leading a movement. Expect real talk, bold vision, and a few mic-drop moments as these three industry storytellers spotlight the creativity, resilience, and swagger that make modern retail auto built different.

We'll celebrate the stories of the auto industry and give back in collaboration with our friends at Vehicles for Change.

💡 Key Takeaways:
Culture Meets Commerce: Why dealerships are now cultural hubs, not just transaction points.

The Rise of Retail Auto Voices: How the industry is shaping public narratives, tech trends, and future talent.

Legacy Rewritten: What happens when the “old way” collides with a new generation of leaders, thinkers, and doers.

A Movement, Not a Moment: How to lean into your uniqueness and lead the charge in a fast-evolving world.

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