EV Retailing Secrets in a World without Rebates

When rebates disappear, the real work begins. EV retailing in a post-incentive world demands new messaging, new math, and new expectations.

This session brings together voices who are making EV sales work even when the easy money’s gone. You’ll get practical insights and learn how to keep customers engaged—and excited—about electric.

Topics we’ll tackle:

• Value-based selling strategies for EVs without discounts
• Education-driven marketing that builds trust
• Internal training to rewire how your team talks EV

In this world, incentives won’t carry the load. You will.