Building a Data Foundation to Propel Your CDP

Customer Data Platforms (CDPs) promise to unify and activate your data—but most fall flat without the foundational work.

This session is for leaders who want to get serious about organizing, cleansing, and aligning their data before deploying a CDP. Because without clean inputs, you’ll never get clean insights.

You’ll learn:

• How to evaluate and connect your current data sources
• Why first-party data hygiene is your greatest CDP asset
• Strategies to ensure your CDP delivers on its promise

Don’t just plug in a platform. Build the foundation it needs to thrive.