Why Your Emails Aren’t Landing (and What to Do About It)

Most email strategies still rely on the spray-and-pray approach, sending messages based on dates, not behavior. The result? Unsubscribes, message fatigue, and missed opportunities.

This session breaks down how journey-based marketing can flip the script. By aligning your outreach with key lifecycle moments, you'll stop overwhelming inboxes and start showing up exactly when your customers need you.

We’ll show real-world examples of how smart segmentation and behavioral triggers can increase service retention, improve CSI scores, and generate more repeat buyers without sending more emails.

You’ll walk away with:
- A framework for building lifecycle-based email journeys that actually convert
- Proven tactics to boost open rates and reduce churn
- Insights into the best data points to trigger timely messages (without overcomplicating your CRM)
- Examples of what not to do when it comes to audience segmentation
- Metrics that matter: how to measure the success of segmented campaigns

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Whether you’re a marketer, BDC lead, or fixed ops manager, this is your roadmap to making email marketing actually work for the modern customer.

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