Lead or Be Left Behind

Leadership isn’t about titles—it’s about transformation. This mainstage session brings together bold voices from the front lines of dealership innovation to explore what modern leadership really looks like.

Ryan Rohrman, Patrick Abad and Erikka Tiffani Wells will each deliver fast-paced keynotes on what it means to be a leader in today's automotive industry, and then sit down together to discuss what they heard and answer audience questions in real-time.

From navigating rapid tech shifts to building cultures that attract and retain top talent, these leaders are rewriting the playbook in real time. Hear how they’re empowering their teams, challenging outdated norms, and steering their organizations toward a future that rewards adaptability, authenticity, and action.

If you want to lead in the next era of retail automotive, you’ll need more than a business plan—you’ll need vision. This is where it starts.

💡 Key Takeaways:

Modern Leadership Defined: Discover what separates today’s most effective dealership leaders from the rest.

Culture as a Competitive Edge: Learn how intentional culture-building is helping top teams thrive through change.

The Human Factor: Understand the leadership traits that matter most in a people-first, tech-powered future.

Real Talk from the Top: Walk away with stories, strategies, and lessons from leaders who are walking the walk.

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