Michael Kraut

With over 25 years of experience in automotive marketing solutions, Michael Kraut is the Vice President of Advertising Data Solutions at Experian Automotive. He oversees the strategy and sales of Experian Automotive’s Marketing and Data solutions, working closely with large agency holding companies, dealer advertising agencies, advertising platforms, and marketing technology providers.

Before joining Experian Automotive, Michael was Vice President of National Sales at Cars.com (now Cars Commerce), where he led the development of the company's advertising platform for OEMs, agencies, and related advertisers. Earlier in his career, he served as Vice President at MyPoints.com, one of the largest online loyalty platforms. He also played a key role in launching Ameritech Advertising’s digital division as Senior Director of Digital Sales.

Michael holds a B.A. in Economics from Syracuse University and resides outside of Chicago. He also has strong ties to Michigan, as his wife is a proud University of Michigan alum

‍