Intersection: EVs and Virality

Since February 2023, used EV inventory has risen by nearly 30%. With an anticipated surge of off-lease vehicles entering the secondary EV market within 24-36 months, dealerships now face unprecedented opportunities. However, it's essential to note that EV shopper behavior differs significantly from that of traditional ICE vehicle buyers. Surveys indicate that EV shoppers integrate online shopping into their purchasing journey twice as often as ICE buyers. This evolving landscape is reshaping the car buying process and prompting dealers to refine their marketing strategies to attract new buyers. During this session, two of the top 25 used EV dealers in the nation and pioneers in the secondary EV market will join Plug CEO and Founder Jimmy Douglas to discuss their varying business models and successful use of social media to attract new buyers and drive sales.