Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

As the digital landscape evolves with increasing privacy regulations and the phasing out of third-party cookies, marketers are faced with the challenge of adapting their strategies to build effective audiences. "How to Build Marketing Audiences with More Cookies Disappearing Every Day" is a critical panel discussion aimed at uncovering alternative methods for audience segmentation and engagement in a post-cookie world. This session gathers digital marketing experts, data privacy advocates, and technology innovators who will share their insights on leveraging first-party data, exploring new technologies like machine learning for predictive analytics, and adopting privacy-first strategies to continue delivering personalized marketing messages. Attendees will learn how to navigate this changing environment, ensuring their marketing efforts remain impactful and compliant.
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Key Takeaways:

-Strategies for collecting and utilizing first-party data to build comprehensive audience profiles.

-Overview of emerging technologies and methodologies for audience segmentation without relying on third-party cookies.

-Best practices for ensuring marketing strategies remain effective and privacy-compliant in a post-cookie era.