Foundation Direct

Foundation Direct offers the leading Digital Advertising & Business Intelligence Solution for Automotive Marketers. We arm our client partners with intuitive solutions to sell more cars for less cost, while future proofing dealerships and their marketing teams for the digital revolution through data ownership, intelligence, and competitive insights.

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Our Leadership Team brings together the founders of Google’s Automotive Retail team. This team boasts a collective 50+ years of Google experience advising every major OEM on Dealer Program Best Practices, keynoting several industry events, authoring Google’s Dealer Guidebooks, and running Google’s Path to Purchase Research Studies year after year.

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Foundation Direct’s smarter allocation of dealer dollars – combined with better, more robust, always-updated ads generated by a system that automates the time-consuming tasks – is what drives our platform’s differentiation, uplevels your team to focus on more strategic work, and drives double digital increases in Digital Performance metrics compared to Industry Averages.